Fashion Cares returns for a 25 year retrospective
Walking into the space where backstage preparations were taking place for the M.A.C Viva Glam Fashion Cares 25, the theme, “An Evening of Glitter and Light,” was immediately apparent with flecks of glitter floating about the room, making it feel as though something magical was happening.
The space was cramped, full of makeup artists and models who were busily recreating and updating memorable looks from past Fashion Cares events for the retrospective and stage show being held that night. M.A.C senior artist Melissa Gibson noted how gearing up for the event has come a long way, mentioning that the crystal appliqued “dress” originally took 14 hours to apply, whereas the team were able to speed up the process this time around by beginning the application as late as 11am. In replicating over the top looks from the past, the event went as far as to call back the models who originally rocked some of the truly unique looks the first time around. Going beyond glitter, extreme looks conceived by some of the most creative artists including big hair with technicolor butterflies, painted bodies, feathered lashes and faces painted in a variety of unnatural shades.
Since the inception of Fashion Cares in 1987, the event has netted profits of nearly $12 million for the AIDS Committee of Toronto (ACT). In 1994, M.A.C Viva Glam became the title sponsor for the event and launched both the M.A.C Viva Glam Campaign and M.A.C AIDS Fund, raising $250 million to date for the Fund.