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Fashion News March 7th
Canada’s oldest department store announced a new name and logo change, the first major rebrand since 1965. Known as The Hudson’s Bay Company or The Bay, the company will now go simply by Hudson’s Bay, with a clean, new logo already at the head of their website, and coming soon to packaging and the like. “We’ve taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson’s Bay Company,” Hudson’s Bay creative director Tony Smith said in a statement. “It’s a throwback to our remarkable history and an image for the direction we’re heading in.”