NYFW Juma Fall 2012


Juma Fall 2012 hits New York Fashion Week

Set up at Marvelli Gallery in NYC’s Meat Packing District, Canadian design team Juma showcased their Fall 2012 collection this past weekend in the Big Apple. Achieving what Erdem did for mumsy florals, the Juma siblings continue to bring water-colour and graphic silks up-to-date with modern cutouts, exposed zippers and on-point tailoring. Models lined the box like gallery space side-by-side, while editors and photographers gathered in the centre snapping their shots of the 12-look collection, which now includes those glorious prints on large totes and envelope clutches, mixing bold colours with leather detailing.

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