The Bay launches their Olympic 2012 gear
Although the Olympic summer games, being held in London, won’t be happening until next July, in preparation for one of the biggest sporting events in the world, The Bay recently introduced pieces from their Team Canada Replica Apparel line. Our athletes will receive a 31-piece package for the games, including outfits for the opening ceremony, podiums and closing ceremony, and in store now, you’ll find wares with nostalgic patch work (you can even buy two patches for $5 in store), and emblems inspired by the 1912 Stockholm and 1976 Montreal games, on everything from t-shirts, track suits, sweat suits (in mostly red, black and white) and even a vintage-inspired denim jacket.
“With the success of the Vancouver collection, and the fact that actual items felt and looked like the Canadians uniforms, we had great pieces that we still see on people today,” Suzanne Timmins, The Bay’s vice president, fashion director told us about the inspiration behind the new line.
The Bay’s in-house design team, who take into account the needs of the athletes while creating each collection, kept the feeling of a nostalgic Canadian winter going with an update on their best-selling mittens (over 6 million pairs sold in Canada, where all funds go to Own the Podium), pompom hats, puffer coats, scarves and toques. Our favourite pieces include the red Henley, the grey and red knit beaver sweater (which also comes in kids!) and the sleek yet rustic red boat jacket, with Canada emblazoned across the front in white.
The collection, items from which are often traded amongst the athletes of different countries at the end of each Olympic games, will be updated for spring with more replica items to come next spring, including track shorts and more.
The Bay’s Olympic Apparel Collection, $15-100, is available at The Bay, Zellers and thebay.com.