Top Beauty trends from WMCFW


…With the experts at World MasterCard Fashion Week

Backstage at World MasterCard Fashion Week, where beauty pros were prepping the hair, makeup, and nail looks for Canada’s host of designers, was surprisingly calm this season, giving us time to get the scoop from the experts on their top trends.

The hair of the season was “simplicity with a twist” said Jorge Joao, Redken artist and backstage lead hairstylist. From ponytails (Joe Fresh) to faux bobs (Lundström Collection), a high crown was a must. To get the best backcomb, without damaging your hair, Joao recommends using Redken Fabricate 03 to add texture and Redken Fashion Work 12, a versatile spray to work with and finish and to give your comb something to grip on to. Braids were also big, from milkmaid styles (Chloe comme Parris) to fancy French (Adrian Wu). For those who are dexterous enough to braid their own hair, Joao suggests keeping sections clean for a brilliant braid.

Maybelline New York, who oversaw the makeup, is perhaps best known for their mascaras, so it was no coincidence to see the importance of lashes in so many looks during the week. Grace Lee, Maybelline New York Lead Makeup Artist, Canada, created dramatic (Matis by Lucian Matis) and subtle (Joe Fresh) smokey eyes, keeping them open with Maybelline New York’s Volum’ Express the Falsies in Black Drama for both shows, while adding Great Lash Lots of Lashes and the soon-to-be-launched Mega Plush by Volum’ Express at Joe Fresh.

Hot off of overseeing nails at major fashion weeks around the globe, Essie Weingarten, founder of Essie, told us that even with the onslaught of new nail colours, designers were choosing her signature standby shades. Toronto was no different with textured dark nails in “Wicked” with a lace imprint on top at Chloe comme Parris and a mix of “Chinchilly” as a base with customized nail art in “Licorice” and “Midnight Cami” at Matis by Lucian Matis, with both looks created by the team at TIPS Nail Bar for Essie. Despite dramatic nail art, Weingarten predicts that normality will be making a comeback as seen with the sheer neutral shade of “Allure” at Soia & Kyo.

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