WMCFW Mercedes-Benz Start Up 2012 National Final

Merceds Benz Start up 2012 FUTURE OF FASHION

Mercedes-Benz Start Up 2012

Becoming a fixture at World MasterCard Fashion Week, the Mercedes-Benz Start Up National Final for 2012 took place on Tuesday night featuring eight designers hailing from coast to coast.

An ongoing initiative to support Canadian designers, the Mercedes-Benz Start Up awarded Martin Lim with the honour during last season’s WMCFW.

This year, the finalists included Caitlin Power (Toronto), Christopher Bates (Toronto), Dreamboat Lucy (Prince Edward Island), DUY (Montreal), Lauren Bagliore (Calgary), Malorie Urbanovitch (Edmonton), Nicole Campre (Edmonton) and Pure Magnolia (Vancouver).

While each designer was credited with an astounding presentation, the panel of judges, including Barbara Atkin (Holt Renfrew), Bernadette Morra (Fashion Magazine), Jarrad Clark (IMG), Jeanne Beker (Fashion Television), Joanne Caza (Mercedes-Benz) and Robin Kay (FDCC), announced the final winner.

Taking home the national accreditation was Montreal native Duy Nguyen’s line DUY, featuring a Spring collection that takes the wearer all the way to the French Riviere of the ’80s.

Tailoring, cut and precision are the trademarks of DUY and this collection was no exception. With a sharp, yet contrasting colour scheme, the looks were different yet complemented each other creating the perfect summer wardrobe.

FRM was also impressed with Prince Edward Island duo Louanna and Hilary Murphy’s line Dreamboat Lucy. With a nod to the sandy cliffs of the maritime island (even including the perfect red-orange of the PEI sand), the looks were eye-catching and interesting in colour combinations.

Photography by George Pimentel.

1 Comment

  • Reply October 26, 2012

    Uptown Shoes

    Congrats to P.E.I.s Louanna and Hilary and the Dreamboat Lucy line. Way to go girls!

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